Founded in 2019 by Siddharth Biyani and Amit Sharma, BizzTM is on a mission to democratise the supply of good quality general merchandise products and formalise supply and distribution. Unlike FMCG, the distribution of general merchandise in India, poses a challenge as it is localized and fragmented. This impacts customers in middle India, making it difficult for them to access high-quality products at reasonable prices. BizzTM partners with manufacturers in geographical clusters and bridges the supply gap. It caters to India’s retailers in Tier 2 and 3 cities and institutions. BizzTM currently caters to major cities in Madhya Pradesh and Uttar Pradesh.