Imagine a Brazil where agriculture, its economic lifeblood, hums with newfound efficiency. Trucks travel optimized routes, and corruption-free transactions between the largest ag shippers and thousands of carriers take place in an efficient marketplace that meets every actor’s need. This is the future envisioned by goFlux, a company digitizing previously inefficient and chaotic systems in a winner-takes-most market around agro-freight logistics in Brazil. 

Agro-freight logistics is riddled with pain points such as limited market reach, opaque pricing structures, compliance and productivity challenges, under-the-table kickbacks, and liquidity constraints. Enter goFlux offering a tailored SaaS platform tackling these challenges for the first time, providing an efficient vertical SaaS desktop in front of a curated marketplace, financing solutions for carriers, and supply of carbon offsets.

Why we invested in goFlux

• Market & Impact: Playing a crucial role in the country’s economy and growth, the agriculture sector in Brazil is a powerhouse. Encompassing everything from farms to goods and services, ag contributes to 27% of the country’s GDP and generates over 20 million jobs.
  Historically, Brazil’s economy has relied heavily on trucks to keep things moving – literally. Over 60% of cargo (compared to 32% in the US and 43% in Canada) journeys across this continent-sized nation on the backs of trucks. The national truck freight market is valued at USD 100 billion, with goFlux specifically capturing value within the USD 45 billion agricultural sector.
  Despite its prominence, the agricultural logistics sector confronts challenges, particularly for SME players. Cargo companies are no strangers to the $437 billion financing gap in Brazil, and they often struggle to access essential financial products, especially working capital solutions. Besides the liquidity challenges, the sector also struggles with compliance, operational, and payment issues.
  goFlux provides a two-sided marketplace via a robust SaaS platform coupled with working capital financial services to streamline processes and optimize logistics.

• Network Effects & Flywheel: goFlux’s SaaS-enabled marketplace brings shippers and carriers together, as it helps drive engagement through intelligence tools for improved decision-making. goFlux’s platform complements its zero-CAC fintech product, aimed at filling in the gaps in carrier’s working capital needs while using proprietary data for underwriting. Shippers and carriers are equally incentivized to engage on goFlux, as the former sees value in seamless transactions through planning and analytic tools, and the latter taps a pool of large customers and financing solutions. 
• Data & Generative AI: goFlux collects a myriad of data points with end-to-end visibility on all transactions within the platform. GenAI applications have the ability to provide both internal productivity enhancement and customer-facing solutions. goFlux is set to take advantage of GenAI to help their customers with easier decision-making and creative strategy planning.   
• Team & Execution: Led by a seasoned team with decades of experience in logistics, finance, and tech, goFlux is well-positioned to translate its long-term vision into reality. The founders bring a unique blend of operational expertise, corporate leadership, and a passion for the agricultural sector. As CEO, Rodrigo Gonçalves is a second-time entrepreneur who brings more than 20 years of experience in the logistics space. Pedro Azevedo, its CPO, capitalizes on his long experience at multinationals to optimize goFlux’s financial health and ensure long-term success. With CTO Renato Castilho’s operational know-how in the logistics sector and Chief Sales Officer Luis Martinez’s track-record forging blue-chip customer relations, together they make an impressive and time-tested founding team.
• Strong local partner – SP Ventures. Capria has been partnered with SP Ventures for nearly 4 years, and in turn, SP has known and invested in goFlux for nearly as long. SP’s deep understanding of the evolution of the company, their respect for the founding team, and their active involvement at the board level gave us comfort to step in and lead Series A, partnering closing with SP to guide the company’s growth.

Our investment in goFlux reflects our strategy of backing transformative companies addressing critical challenges in high-growth markets. From the outset, we were impressed by the team’s vision, execution capabilities, and the immense potential of goFlux’s platform to revolutionize the agricultural freight landscape in Brazil and beyond.

We are excited to partner with goFlux and believe the company is poised for remarkable growth and impact in the years to come.

You can read the complete announcement here.