In a country where millions of financially responsible consumers are trapped paying double (or triple-digit) interest rates, Digitt is flipping the script. While most fintechs chase underserved, high-risk segments, Digitt is laser-focused on Mexico’s overlooked middle: creditworthy borrowers who are overcharged simply because traditional banks can.

By combining thoughtful product design, proprietary underwriting infrastructure, and a content-led acquisition strategy, Digitt is building a new kind of consumer fintech platform; one that rewards good behavior with fair, transparent credit, starting with credit card refinancing as an entry wedge.

Why We Invested in Digitt

• Breaking Inefficiencies in Consumer Credit: Mexico’s banking system is highly consolidated — the top five banks control over 80% of the market, and consumer credit is one of the most profitable verticals. Yet interest rates remain stubbornly high, not because of risk, but due to legacy inefficiencies and a lack of real competition. Digitt initially targets a $9B opportunity in credit card refinancing, providing structured loans with fixed terms and interest rates significantly below the standard 50%–150% APRs. With over 10x loan book growth in the last three years and a consistently low single-digit loss rate, Digitt proves that you can build a scalable credit business by lending to the right people, through an asset-light model and strong operating instincts. Unlike many challengers that serve subprime borrowers (often relying on high-approval, high-loss, high-rate models), Digitt focuses on near-prime and prime borrowers with long credit histories. Well-funded players in the subprime space require high price points to make their economics work. Digitt doesn’t compete there, and we see a significant opportunity in this less crowded, more financially responsible segment.
• Beating the Innovator’s Dilemma: While traditional banks enjoy strong net interest margins thanks to cheap funding and stable losses, they are weighed down by bloated cost structures. Tier one incumbents in Mexico reported a 60-70% financial margin and 40-55% risk-adjusted margin, but spent 33-40% of their revenue on OPEX, driven by a vast network of branches, ATMs, and thousands of employees. Still, despite these structural inefficiencies, they managed to build a banking system with one of the highest ROAs in the world. However, they now face the innovator’s dilemma: lowering interest rates would significantly erode margins, potentially pushing them below their cost to serve. Digitt, by contrast, runs lean, digital-first operations and acquires customers organically through content-driven channels. Its underwriting stack blends bureau data with automated parsing of PDF bank statements across Mexican banks, giving it an edge in accuracy, personalization, and scalability without inflating cost. This allows Digitt to pass on savings to the customer while preserving unit economics — something legacy players simply cannot do.
• Proven Operators: The team’s ability to scale with strong unit economics speaks to their operational rigor and the caliber of talent behind the company. Over the past 2.5 years, Digitt’s improved fundamentals have strengthened our conviction, both in the opportunity and in David and Manuel as co-founders. They are both second-time entrepreneurs, having previously built a fraud prevention tool for payments, and have been able to build on previous experience to bring a thoughtful, execution-focused mindset to every aspect of the business.
• AI For Growth:  Digitt stands out not just as a fintech, but as a tech-first business that applies AI where it truly matters: improving margins, differentiating the product, and enabling efficient scale. Today, more than 65% of credit decisions are automated through proprietary machine learning models, driving faster approvals while maintaining consistently low default rates. What impressed us most, particularly as an AI-focused fund, is how Digitt applies AI beyond the obvious.From parsing raw transaction data in messy PDFs to streamlining internal workflows and powering new product innovations, the company is using AI to unlock both operational efficiency and business model upside. This isn’t just about automation; it’s about building compounding advantages into the core of the platform.

Looking Ahead

Our investment in Digitt reflects our conviction that the future of consumer credit in Latin America won’t be built by replicating the traditional banking model, but by those who rethink who to serve, how to serve them, and how to scale without sacrificing quality. Digitt is doing exactly that.

Their focus on responsible borrowers, proprietary infrastructure, and disciplined execution gives them a real shot at building the Amex for LatAm’s middle class — a financial brand that earns trust and loyalty through better experiences, not just better rates.

We’re proud to partner with David and Manuel, and we believe Digitt has the potential to become a defining company in Latin America’s fintech space in the years to come.