Watch the video to discover Mark’s invaluable advice on effectively wielding the art of storytelling in the entrepreneurial journey.

In the world of startups, storytelling isn’t just a string of words put together; it’s the lifeline connecting passion with purpose, forging a narrative that captivates investors, engaging customers, and propelling innovation forward.

This week, we had an insightful chat with the renowned bestselling author @markleruste to delve into the power of storytelling as a vital tool for entrepreneurs in strengthening their brand equity.