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Michael “Luni” Libes, founder of startup ‘conscious company’ incubator, Fledge, shares his thoughts on options that all businesses — large and small — have for how they operate.

Is your business focused only on profit maximization with no regard for negative impacts, or do you have a mission built into your operating and cultural DNA?

He also argues that the term “social enterprise” has become almost meaningless as everyone uses it to describe any business which has a mission of some sort — whether meaningful or profitable or not.

http://www.youtube.com/watch?v=8BbNuTKUsVc

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