The Latam Frontier
Latin America is in a new phase of technology-driven growth: it is not just digitizing; it is reinventing. AI is arriving in industries still running on spreadsheets, cash, and phone calls. In these sectors, the first company to embed AI into the core workflow does not build a feature advantage. It builds the category. We back the founders doing exactly that, across financial services, B2B software, and the real economy.
The Latam
Leapfrog Moment
Capria has long been investing in AI-native and AI-enabled companies across Latin America and other emerging markets. We believe that the conditions for building consequential technology companies have never been stronger: instant payment rails, mobile connectivity, customers willing to pay, and a generation of founders who have already scaled companies across markets.
Latam’s leapfrog opportunity is therefore not about Latin America becoming Silicon Valley. It is about entrepreneurs using AI, data, and digital infrastructure to solve distinctly Latin American problems, without passing through the expensive technology cycles developed markets couldn’t avoid.
We’ve invested through the internet, mobile, and cloud leapfrog cycles. We’re ready to invest in the AI super-cycle with you.
What are
we backing?
We invest in companies where technology is a fundamental driver of a better business model. Our focus spans three verticals where this shift is underway:
Financial services
We back companies using AI and new financial rails to make payments, credit, and financial infrastructure faster and more accessible — for the businesses that existing systems were not built to serve. This includes stablecoin and cross-border payments, embedded finance, SME lending, and AI-powered financial workflows.
B2B software
We invest in AI-native platforms that become the operating system for how businesses sell, coordinate, and grow. We look for companies where AI automates workflows, sharpens decision-making, and expands what a lean team can do.
AI for the real economy
We back companies that bring technology and AI to traditional, operationally intensive industries such as manufacturing, logistics, retail, and agribusiness. These businesses use technology to digitize fragmented workflows, improve productivity, and address structural constraints.
Portfolio Highlights
Kueski, based in Guadalajara, is Latin America’s leading BNPL lender, issuing an average of one loan every two seconds using AI- and machine learning-powered credit decisioning. In a market where most consumers lack access to traditional credit, Kueski built the infrastructure to make credit accessible and proved that AI underwriting can outperform the incumbent model.
Home Agent, based in São Paulo, was the first fully remote customer experience platform in Latin America. Founded in 2011, nearly a decade before remote work became standard, it gives businesses access to technology-enabled CX operations across voice, email, and social media, with real-time dashboards and quality monitoring built in. Companies get a more flexible, higher-quality service operation without the infrastructure cost of a traditional contact center.
Digitt, based in Guadalajara, gives creditworthy Mexican borrowers a way out of high-interest credit card debt, converting revolving balances into fixed-rate installment loans at rates the incumbent banking system has never had incentive to offer. The gap between creditworthiness and cost of credit in Mexico is structural. Digitt is closing it.
goFlux, based in São Paulo, is digitizing agro-freight logistics, a market that ran on phone calls, personal relationships, and paper. Its tech marketplace connects shippers and carriers, brings transparency to freight pricing, and replaces the manual coordination that has always defined this industry. For a supply chain as large and fragmented as Brazil’s agricultural logistics network, that is a fundamental shift.
What signals durability
for investment
We look for founders who leverage technology to create opportunities that were previously not possible. The signals we look for:
AI-first or
AI-all-in
AI deeply embedded in the core product or operations.
Verticalized
application
A specific industry, workflow, or customer segment — not a horizontal platform.
Proprietary
data advantage
A moat-creating dataset built through the product or inside market access.
Human
plus AI
Solutions that augment human judgment — not attempt to replace it entirely.
B2B, AI application
layer only
Selling to businesses. No consumer products, foundation models, or infrastructure plays.
Sustainable growth
at any cost
Sound unit economics and price discipline that hold when the market corrects.
What we offer
Our investment bench combines decades of operating experience inside businesses, large and small, with the pattern recognition that comes from backing founders across four continents.
With a hands-on understanding of what is required for a strong but lean founding team to build at scale, we offer:
West Coast venture + LatAm insight
Capria sits at the intersection of LatAm’s tech talent and West Coast venture. Our 13 years of investing across emerging markets and deep exposure to India, an ecosystem 5–10 years ahead of LatAm, give founders access to global-savvy investors, networks, and lessons from markets near and far.
Experienced operators in your corner
Managing Partner Susana Garcia-Robles, popularly known as the ‘Godmother of VC’ in Latin America, brings nearly three decades of investing experience; Capria co-founder Will Poole brings 30 years as an operator, including as a serial entrepreneur and later the SVP of Windows Desktop at Microsoft. Together, they bring founders practical experience and perspective on building and scaling companies.
AI advantage
Hands-on AI support across the portfolio from our unique in-house AI Innovation team — including one-on-one engagements, partner credits from Google, NVIDIA, Microsoft, AWS, and ElevenLabs, practical founder toolkits, and technical workshops to help companies put AI to work.
Commercial & capital connectivity
With a global community spanning 800+ co-investors, founders and ecosystem partners, we offer introductions to global customers, CVCs, follow-on investors and lenders, alongside curated connections across Capria’s LP and partner network. We help founders access both commercial opportunities and growth capital. Founders gain allies well beyond their immediate market.
The LatAm team
What we are thinking about.
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Every technological revolution creates new infrastructure. The greatest economic value, however, is often created by entrepreneurs who adapt that infrastructure to the
- By Susana Garcia-Robles
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On a 3-week tour of Buenos Aires, São Paulo, and Mexico City, as I listened to founders, LPs, fund managers, and family
- By Susana Garcia-Robles
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Behind Latin America’s digital economy lies an infrastructure that still operates in the analog era. A new wave of startups is using
- By Will Poole
Building for the future in LatAm?
We are looking for founders applying frontier technology to real business problems.
