Marcelo Roca

Vice President, AI Innovation
Latin America

Diversity drives Innovation — Frans Johansson

Marcelo sits at the intersection of AI, venture and execution, helping turn emerging AI capabilities into practical systems, products and workflows. At Capria, he works with founders and internal teams to identify high-value use cases, move them from prototype to deployment, and build the technical and operating muscle needed to apply AI repeatedly across the portfolio and firm.

Before Capria, Marcelo co-founded Transops, building enterprise procurement technology, and later launched and expanded Xcala across Latin America and the Caribbean, working closely with founders and angel-investor networks. He holds a degree in Chemical Engineering from ITBA and an MBA from IAE Business School.

Outside work, Marcelo enjoys teaching Technology Entrepreneurship at ITBA (Postgraduate Programs) and UADE Business School, as well as traveling, discovering new cuisines, and getting on a tennis court whenever he can.

The question that keeps you up at night

How do we turn AI from experimentation into real, repeatable business value?

Marcelo Roca

Build The Future With Us

We welcome conversations with investors and local managers across the Global South.

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