Kueski

Kueski is Mexico’s largest online consumer lender, expanding access to credit for consumers who are often overlooked by traditional financial institutions.

Founded in 2012, Kueski built its own underwriting technology, using data science and machine learning to assess creditworthiness beyond conventional credit bureau records. Beyond lending, Kueski has become an important part of Mexico’s digital commerce ecosystem. What began as an online personal loan business has grown into a platform spanning Kueski Cash, Kueski Pay, a buy now, pay later option used at checkout with major retailers, and Kueski Up, an early wage access tool.

By connecting financing directly with everyday commerce, Kueski has originated more than 40 million loans and expanded the role of digital credit from a standalone financial product to an integrated part of how consumers shop and businesses grow.

Region

Latin America

Sector

Fintech
Kueski showcase image

Company Leadership

  • Founder photo

    Adalberto Flores

    Adalberto Flores

    Adalberto Flores is an entrepreneur and product strategist whose work has focused on applying technology and data to solve large-scale financial challenges. Before founding Kueski, he built experience across product development, business strategy, operations, and organizational leadership, giving him a multidisciplinary perspective on building technology businesses. He has also worked across international markets, shaping a global outlook on innovation and financial services. After recognizing that millions of consumers in Mexico remained excluded from formal credit despite growing digital adoption, Adalberto co-founded Kueski by applying a data-driven, technology-first approach to a problem he saw firsthand in Mexico. Flores holds a degree in Industrial and Systems Engineering from Tecnológico de Monterrey.
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