Arado is a Brazilian supply chain platform that connects small and mid-sized fruit and vegetable producers directly with food service and retail businesses.
Founded in 2021, the company addresses longstanding inefficiencies in fresh produce distribution, where fragmented supply chains, multiple intermediaries, and limited market access often reduce farmer earnings while contributing to higher costs and food waste. By combining a digital marketplace with logistics, pricing intelligence, and operational tools, Arado enables producers to manage more of their business through a single platform while helping buyers source fresh produce with greater transparency and reliability.
Arado’s role extends beyond facilitating transactions with end-to-end supply chain management, procurement, demand prediction, and fulfillment. The company is helping build a more efficient and resilient food distribution ecosystem by improving coordination across the agricultural value chain that benefits farmers, businesses, and consumers alike.
