Agrofy

Agrofy is a digital agribusiness platform that is helping modernize how agricultural commerce is conducted across Latin America.

Founded in 2015, Agrofy brings together commerce, financial services, technology, and market information into a single ecosystem through Agrofy Market, Agrofy Tech, Agrofy News, and Agrofy Pay. The company addresses the commercial, operational, and financial needs of agricultural businesses within the connected ecosystem, making it easier for producers, suppliers, and agribusinesses to buy, sell, and manage their operations.

Agrofy addresses a longstanding challenge in agriculture: an industry where commercial relationships, procurement, financing, and market access have traditionally remained fragmented and offline. By digitizing workflows while retaining a deep understanding of how agricultural markets operate, Agrofy has established itself as an important layer of digital infrastructure for agribusiness in the region.

Region

Latin America

Sector

Agtech
Agrofy

Company Leadership

  • Founder photo

    Maximiliano Landrein

    Maximiliano Landrein

    Maximiliano Landrein is an agribusiness executive and entrepreneur whose career spans operations, finance, and digital commerce. Before co-founding Agrofy, he served as COO and CFO at fyo, one of Argentina's earliest internet-based agribusiness platforms, where he worked closely with producers, suppliers, and agricultural businesses across the value chain. With a background that combines commercial leadership with deep sector expertise, Max has focused on applying technology to improve how agricultural markets operate. His understanding of both the business and operational realities of agriculture has shaped his approach to building scalable digital solutions for one of Latin America's largest industries.
  • Founder photo

    Alejandro Larosa

    Alejandro Larosa

    Alejandro Larosa is an entrepreneur with decades of experience building technology businesses for the agricultural sector. He co-founded and led fyo, an early digital platform that introduced online information and business services to Argentina's agribusiness community, helping pioneer the use of internet-based tools in the industry. His work has consistently centred on improving access to markets, information, and commercial opportunities through technology. Alongside his entrepreneurial ventures, Alejandro has served in leadership and board roles across the business ecosystem, bringing a long-term perspective on the digital transformation of agriculture and the evolving needs of agribusinesses across Latin America.
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