Many companies start with small pilots when it comes to generative AI, but scaling these projects requires more than enthusiasm. To truly unlock the potential of generative AI, companies should focus on three core factors: community, commonality, and coordination.

Build a Strong Community

Generative AI initiatives often grow organically within organizations. For example, NVIDIA developed multiple chatbots independently across different teams, which led to duplicated efforts. To address this, NVIDIA fostered a community of AI users, encouraging collaboration, sharing best practices, and creating common templates. This community-driven approach helped streamline efforts and scale AI across the organization effectively.

Key Takeaway: Build a community of AI users in your organization. Encourage sharing of insights and best practices to avoid redundancy and speed up adoption.

Create Common Platforms, Not Isolated Tools

NVIDIA found that many of their AI tools, though designed for different purposes, were using the same data sources. Instead of continuing to develop separate applications, they consolidated their efforts into a single platform that allowed multiple teams to reuse the same infrastructure. This approach maximized efficiency and reduced the cost of maintaining separate systems.

Key Takeaway: Consolidate AI tools into a unified platform that allows teams to share data and infrastructure. This will help scale AI solutions more efficiently.

Coordinate Efforts for Maximum Impact

At Coca-Cola, the challenge wasn’t finding AI use cases but deciding which projects would have the biggest impact. They created a digital council to coordinate AI efforts across the company. The council prioritized AI initiatives that could serve as building blocks for future projects, ensuring that resources were allocated effectively.

Key Takeaway: Establish a central team or council to prioritize AI initiatives based on their impact and scalability. This ensures that efforts are aligned with business goals.

Scaling generative AI isn’t just about rolling out tools; it requires strategic planning. By focusing on community, commonality, and coordination, companies like NVIDIA and Coca-Cola have successfully integrated AI into their operations, creating platforms that deliver value across the organization.