High net-worth individuals like Aliko Dangote, Africa’s richest men, are yet to be publicly wooed by startups.
Old habits die hard, old beliefs even harder. This is the primary problem with Nigeria’s wealthy individuals and families. Neither do they understand the potential of the startup wave, nor do they believe in it.
What will it take to make these HNIs or family offices loosen their pockets and support home-grown entrepreneurs? OR are they poised to lose out on the returns?