In a world crowded by noise from marketing and advertising, the real influence is mostly carried by PR (public relations).
What is PR?
Public relations are communication activities that amplify visibility, shape public perception about you and affect change with high credibility.
PR involves influencing the influencers. These influencers range from journalists, to writers, to thought-leaders, business leaders in your ecosystem. And for this challenging reason, PR is looked upon as ‘earned’ media.
How aware are you of your PR opportunities?
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