Investors and entrepreneurs in emerging markets like Asia should take notes

They have seen several startups grow and fail, so a win or loss isn’t new to them. Yet, none of Matt’s investments strategies seem to be working in emerging markets. Matt’s situation is a common one. Many, like him, use the “cut and paste” method of Silicon Valley, hoping for functionality, and success in other markets, especially in emerging ones.

“This isn’t working, have to figure out a way to get it right.” said, Matt to the serial entrepreneur Laura, who is also an advisor for his firm. Matt and Laura, are from the Silicon Valley.

With over 45 years of experience in guiding and scaling various initiatives across geographies, I share the 12 crucial differentiators that highlight no matter how much the emerging markets’ progress, they will still take time to catch up with the pace, culture and results of Silicon Valley. But hey, it’s not undoable. Investors and entrepreneurs in emerging markets can use these learnings as a starting point and set the progress rolling in their regional ecosystems.

Entrepreneurial experience matters

Entrepreneurial legacy and experience are at the core of Silicon Valley’s functionality. Entrepreneurs from the valley put their ideas through the crucible of deep review, testing, validation, and diligence before being presented to a Venture Capital firm (VC).

Broadband and technology platforms

Silicon Valley is the technology land, hence, the massive support for building platforms, technologies are also supported by high-speed broadband.

Tackling hyper-growth

There is an abundance of resources in Silicon Valley to support hyper-growth of a product or service for meeting market-demands. Alongside, there are also specialists who can help a company tackle the problems faced while during the hyper-growth process.

Backup entrepreneurs for startups

There is a strong understanding in Silicon Valley that not all entrepreneurs can be successful at different stages of business. The skills for getting a startup started might be very different from handling its scalability or making the ideas market-worthy. The pool of backup entrepreneurs helps VCs get in the right person in across various levels if their invested startups fail to achieve the desired scalability.

Regional and global growth capacity

Thanks to Silicon Valley’s well-connected network, there are minimal challenges or roadblocks in reaching out globally. The experience, executive capacity, and resources for rapid global growth are well known and staged for investments.

Active funder support for startup growth

If a Silicon Valley startup is facing a problem, the investors connect them with mentors. F, for funding they share a few contacts and startups lead from thereon. The continued support helps startups scale and address operational issues more efficiently.

Intellectual property rights and sustainable differentiation

A secret sauce or sustainable differentiation is what separates the unicorns from others. There are several advisory and legal firms who help VC funded startups to develop and implement a strong IP and differentiation strategy.

Strong network of mentors and advisors

The Silicon Valley has a capable pool of support for startups. There are many specialists who handhold or support with HR, growth, tech process, funding strategies, etc. For a little equity, the mentors will sit with management and help them navigate the complex labyrinth of startup hyper-growth.

Venture capital expertise

VCs in Silicon Valley have over decades of experience enabling them to identify a winning team. Most of the valley deals look promising with the right kind of team and product idea, yet only one in a thousand ideas have any likelihood of becoming viable and successful.

Data-oriented approach

For VCs in Silicon Valley to be successful, they need to get two out of 10 investments right. Right, in Silicon Valley means a 50/100/500- to-1 ROI. What sets the best VC returns apart from the rest of the world are their unicorns. The average IRR they quote play a vital role in covering the remaining loss from other investments.

Access to supplemental funders

In Silicon Valley, investors have multiple avenues to bring in supplemental funding to fund the next level of growth for their startups. Most cases, investors have knowledge of the next round funders and growth numbers they need to see in a fund for investing They up their valuation games at each level accordingly.

Liquidation opportunities

There are a plethora of funds who specialize in picking up early investment equity for extended growth. There are investment bankers, legal firms, public markets, ready to help a VC and their investment get to markets.

In emerging markets, the entrepreneurship market is still in developing stages. The VCs have to work with entrepreneurs and the limited resources available, to make a start-up ecosystem successful. Right from funding, networking, and scaling, the startups must figure out their growth charts. This leads the VCs to get into uncharted territories of going beyond investment.

Now that Matt knows this, what do you think he would do differently while investing outside Silicon Valley? Stay tuned I would be sharing those investment tips in my next post for you.

An edited version of this article is available on Entrepreneur Asia Pacific website >