The venture capital (VC) market is becoming increasingly saturated with the number of micro VC firms on the rise. One list that’s been circulating on Twitter shows more than 630 active firms. Startups now have many options and can be more selective about who they secure capital from. This makes it increasingly difficult for VC firms to stand out and attract desired companies to their portfolios.
Gaining trust and building relationships with startups is now critical for investors. Content marketing is one strategy that can help venture capitalists demonstrate their expertise and build their credibility not only with startups but also with the media and other co-investors.