The race to digitize neighborhood stores in India and Indonesia

Located in a residential suburb of South Jakarta, Indonesia, Ita Wahyuna has been operating a small grocery shop in the garage of her house for over a decade. Wahyuna sells goods like cooking oil, sugar, snacks, and sweets, as well as stationery and cleaning supplies.

A year ago, Wahyuna joined a program named Mitra Bukalapak that was launched by Indonesian unicorn Bukalapak, and started to sell digital products like phone credit top-ups and utility bill payments.

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