Indian fintechs find sweet spot in SEA market

July 26, 2022

The South East Asian (SEA) market has been on the radar of many Indian fintechs as they enter a stage of maturity and gear up for international rollouts.

While digital payments (mostly retail PoS) and BNPL (buy now, pay later) are the most popular segments, players in debt collections and supply chain finance are also making inroads. Among major players are Pine Labs, Razorpay, Mswipe, Vayana Network, Infibeam (CC Avenue), and Credgenics attempting to capture a piece of the pie in their respective segments.

Firstly, the market has all the right elements—a burgeoning young and mobile-first population, easier government policies, tax benefits, accelerated venture capital investments, favourable demographics, low financial penetration, and so on.

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