Capturing the next frontier opportunities in the Indonesian e-commerce landscape

August 31, 2021

As Indonesia’s largest commerce businesses approach IPO scale and considering the dominance of Shopee, Tokopedia, Bukalapak, and Lazada, there can be few opportunities left in the e-commerce space.

However, even as the pandemic shifts online purchase behaviour to overdrive, our estimates put total e-commerce as a percentage of retail sales in Indonesia at just over 10 per cent.

Compared to more developed markets like China, with ~25 per cent e-commerce penetration, there is still room for multiples times of growth.

Read the complete article on e27 >

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