Aside from the pure convenience they offer, most buy now, pay later (BNPL) operators position themselves as a way for consumers to make a payment without having to use their credit card or dip into savings. It’s a solid value proposition with proven universal appeal across the globe, although that’s far from the only enticing aspect.
Indeed, BNPL is emerging as a solution for millions of unbanked and underbanked customers across the world to start accessing financial services for the first time — particularly in developing economies, where a large segment of the population tends to work in the informal economy. That’s the opportunity that Mexican BNPL provider Kueski is chasing.
“The potential we have is we’re not only solving the credit aspect; we’re also solving the payment aspect as well,” Kueski CEO Adal Flores said in an interview with PYMNTS’ Karen Webster.